What is drop it like its hot commercial?

"Drop It Like It's Hot" is a commercial for the fast-food chain, KFC. The commercial features famous rapper, Snoop Dogg, as he urges people to drop everything and go for something new, KFC's $5 Fill Up meal. The commercial is set in a typical urban streetscape, with lo-fi camera work and cool, catchy music. Snoop Dogg is seen driving a lowrider car and making his way to a KFC restaurant. The commercial is a playful take on the famous phrase that Snoop Dogg coined in his 2004 hit song of the same name. The commercial is widely popular and has been praised for its creative execution and its ability to connect with young, diverse audiences.